GLENFIDDICH

FOOD AND DRINK AWARDS 2008

Dear Sirs/Madams

The prestigious Glenfiddich Food & Drink Awards, presented annually since 1970, honour the work of writers and photographers, broadcasters and publishers working in the field of food and drink.  The list of entrants over the years reads like a “Who’s Who” of contemporary writers on food and drink while their work is as diverse as the award-winners themselves.  

William Grant & Sons, distiller of Glenfiddich single malt Scotch whisky, has loyally supported the Awards for over 37 years, developing ‘the Glenfiddich’s’ into a major event in the food and drink writers’ year, the gastronomic equivalent of the “Oscars”.

The Glenfiddich Food & Drink Awards have evolved as one element of a multi-faceted marketing campaign for Glenfiddich.  As a business and as a family we are very conscious of the authority and respect they command and, as the brand embarks on a new and exciting communications campaign for 2008, we have decided to take a year out from the Awards whilst we review the strategy, scope and potential application in some of Glenfiddich’s key markets outside the UK.

We will have a further update here towards the end of the summer and will endeavour to keep you posted on developments.

All enquiries about the Glenfiddich Food & Drink Awards should continue to be directed via Lindsay Stewart at Wild Card on 020 7257 6470 or lindsay.stewart@wildcard.co.uk.

Yours Faithfully,

Sally Gordon
Chair of the Judges
Glenfiddich Food & Drink Awards