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To help us understand your interests better, just�answer the following short questions...

1. How strongly do you agree with these statements? (1 = strongly disagree, 5= strongly agree)

I'm more interested in the journey than the destination

I'd rather have freedom than security

I'd rather have experiences than status

2. Which of the following best describes how often you drink the following?

Scotch whisky

Single malt Scotch whisky

Glenfiddich

Other whisky

Other whisky frequency

3. Which one of the following statements best describes your attitude to choosing Glenfiddich as opposed to other whiskies?

I choose Glenfiddich above all other whiskies
I choose Glenfiddich equally with other whiskies
I do drink Glenfiddich but choose other whisky brands above it
I don't drink Glenfiddich but I would consider it
Glenfiddich is a brand I reject

4. Which one of the following statements best describes how much you know about Glenfiddich?

I know a lot about Glenfiddich
I know a little about Glenfiddich
I don't know much about Glenfiddich
I don't know anything about Glenfiddich

6. How likely is it that you would recommend Glenfiddich to others? (1 = not at all likely, and 10 = extremely likely)

7. How did you discover Glenfiddich? (pick one)

A bartender recommended it to me
Through a friend
My father drinks Glenfiddich
My boss recommended it to me
It was a gift
Through an event
I saw the advertising
It was on promotion
Through the website

8. Why did you visit this website?

Wanted to find out more about the brand
To check out what's new
Site was recommended by a friend
Saw the brand advertised recently
I want to visit the distillery
I've visited the distillery recently
I�ve recently been to a Glenfiddich event
I wanted to see which events are coming up

Other