A Pioneering Partnership

14 June 2013

Glenfiddich, the world’s most awarded single malt Scotch is announcing their continued support for Wounded Warriors Canada by donating two dollars for every bottle of our Glenfiddich 15 Year Old Solera across Canada. In honour of the ongoing partnership, Glenfiddich is changing its regular packaging throughout 2013 and beyond to help raise awareness and funds for Wounded Warriors Canada.

This partnership is built upon the shared commitment to family and the value of a pioneering spirit. Founded in 2006, Wounded Warriors Canada is a non-profit organization that helps Canadian Forces members –be they full time or reservists – who have been wounded or injured in their service to Canada. Wounded Warriors is dedicated to helping Canadian Forces Members and their families in need through their ongoing and ground-breaking support programs. Captain Wayne Johnston, Founder of Wounded Warriors Canada commented,

“We are honoured to further our partnership with Glenfiddich – a relationship built on the ethos of families helping families. The donation from the sale of each bottle of Glenfiddich 15 Year Old will allow us to continue to fund our innovative projects and programs that serve our Canadian Forces members in need.”

Glenfiddich’s fundraising efforts for Wounded Warriors Canada began in October 2012 with a record-breaking charity auction of an ultra-rare bottle of Glenfiddich 55 Year Old, Janet Sheed Roberts Reserve. Continuing with these efforts, as of January 2013, all funds raised by the $2 dollar bottle donation on every bottle of Glenfiddich 15 year old Solera sold across Canada will be celebrated annually with a donation presented each November. The rebranded bottle will be on store shelves in August but the donations have been rolling in since January 2013.

Watch our video about the Pioneering Partnership here
See photos from the launch here