Glenfiddich raises over $130,000 to benefit canadian forces members Wounded

21 November 2013

Toronto, ON – Glenfiddich, the world’s most awarded single malt Scotch has donated $131,616 to Wounded Warriors Canada, the largest single donation amount Wounded Warriors Canada has received to date.

The donation is a result of an ongoing fundraiser where two dollars for every bottle of the Glenfiddich 15 Year Old Solera sold across Canada is provided in support of Canada’s wounded or injured soldiers and reservists.

“Since the relationship between Glenfiddich and Wounded Warriors Canada began, we have been constantly inspired by their pioneering efforts in support of Canada’s injured soldiers and their families,” says Beth-Anne Thomas, National Brand Manager for Glenfiddich. “This donation is part of our on-going commitment to their ground-breaking treatment programs and organization. This also represents the support of each and every Glenfiddich 15 Year Old consumer across Canada over the past 12 months and we are committed to continuing this $2.00 per bottle donation into 2014 and beyond.”

The record-breaking donation was presented to an overjoyed Phil Ralph, National Program Director of Wounded Warriors Canada Wednesday at the Moss Park Armoury in Toronto, Ontario. Ralph was joined by members of the Wounded Warriors Canada community, servicemen and women from the armoury and Glenfiddich representatives. 

“A commitment to family and a pioneering spirit has always been at the forefront of our relationship with Glenfiddich,” says Ralph. “It’s without a doubt their fundraising support has helped build a much needed awareness that will positively affect the lives of Canadian Forces members and their families in a profound way.”

Glenfiddich’s fundraising efforts for Wounded Warriors Canada began in October 2012 with a record-breaking charity auction of an ultra-rare bottle of Glenfiddich 55 Year Old Scotch. The “Janet Sheed Roberts Reserve 55 Year Old” set the record as the most expensive bottle of whisky sold at auction in Canada, selling for $52,000 CAD. Glenfiddich plans to continue donating $2 from every bottle of Glenfiddich 15 Year Old Solera across Canada into 2014 and beyond.

Glenfiddich and Wounded Warriors Canada are both considered pioneers in their fields. Glenfiddich remains family owned and operated for over 125 years, championing the development of the Single Malt Scotch Whisky business and established the unique Solera process for creating the Glenfiddich 15 year Old. Wounded Warriors Canada are the number one independent military charity in Canada with a primary focus on mental health and offers Canada’s first-ever Veterans Transition Program. They also offer pioneering programs like the Elite Service Dog Program and the life-changing Big Battlefield Bike Ride.