The Glenfiddich Ultimate Launch Event

8 April 2013

By Ian Millar

While I enjoy a great deal of travel in my role as Global Ambassador for Glenfiddich, few events are as enjoyable as the launch of a new expression, especially one as exciting as this.

This month saw me travel to Xiamen, China to launch a very special whisky – Glenfiddich Ultimate, a 38 Year Old Single Malt. The numbers '3' and '8' are extremely auspicious in Chinese culture, and with the popularity of whisky (especially Glenfiddich) growing rapidly in China, it’s only fitting that we launched this expression exclusively there. 

 

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