Project XX

20 minds, one unexpected whisky

A project
shrouded in secrecy

Our second experiment of the series took place privately at our Conval warehouse. Shrouded in secrecy, malt Master Brian Kinsman invited 20 whisky experts from around the world to select any expression of their choosing from the thousands of stacked casks. The final 20 chosen malts, matured in everything from port pipes to virgin bourbon barrels, have created an unusual, innovative and unexpected whisky, one that has exceeded even our expectations.

Complete freedom to explore

“I wanted to create an unpredictable whisky. Traditionally every malt whisky is chosen and vatted by one Malt Master to their taste, but what if there were 20 Malt Masters? It was an experiment in whisky personality.”‒ Malt Master Brian Kinsman

Brian at blending room
Experiment 02Blending Room/Liquidfinger prints
Project XX

Deep gold in colour, Project XX has the warm summer fruity character of a classic Glenfiddich but then multiple personalities are revealed as the flavour of sweet cinnamon spice, almonds and rich port tannins kick in with the odd hint of liquorice.

Discover the taste Summer fruits and candyfloss

The Process
A meeting of minds


Not long ago, Brian Kinsman envisioned one of the most ambitious malt experiments in our 129-year history. The covert operation, (codename XX, pronounced twenty), invited 20 whisky experts from 16 countries around the world to our Distillery in Dufftown, Scotland. No one was told why they were there.

  • 1. A covert affair

    The whisky experts were led to our Conval Warehouse, an impressive building, home to 1000s of traditionally stacked casks. Each expert was given free reign to explore the warehouse and select any cask that intrigued them. It was a long task, but after searching every dark corner, each whisky expert made their final decision.

  • 2. The chosen casks

    The final 20 malts represent some of the most astonishing whiskies under our care. From aged malts matured in port pipes to ancient sherry butts and virgin oak bourbon casks, each malt lent a unique personality to the final expression.

  • 3. The results

    Brian married the 20 exceptional malts together, only releasing the final expression once he was completely happy with the liquid. But he was more than happy with the final result: this small batch vatting defied even his expectations.

Success doesn't just happen

It was a long process, but the results speak for themselves.

Speyside Craft Brewery

The Serve
Experiment with this unique expression


Our best minds got together to discover the perfect complement to this already extraordinary expression. And this is what they discovered.

xx serve


Step 1 Use a clean Glenfiddich Project XX glass.

Step 2 Turn on a cold-water tap.

Step 3 Holding the glass from the bottom, add a mere sprinkle to the outer lip of the glass.

Step 4 Dab the wet lip of the glass lightly into a bowl of sea salt flakes, picking up just 2 or 3 flakes at most.

Step 5 Pour the preferred measure of Glenfiddich Project XX.

Step 6 Now enjoy an enhanced flavour by either drinking directly from the salted section of the glass, or by removing a flake and placing it onto their tongue.

Please drink responsibly


Put a single flake of sea salt on your tongue and try the whisky again, it will heighten the taste and change your experience.

The Experiments Never Stop

Discover our next project


From one experiment to the next, we’ll always push the boundaries of the single malt.